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On a recent afternoon, there was a lot of good-natured teasing going on around the dining room table of their Squirrel Hill home. They were playing a card game called Oink. Then, everybody rushes to grab a little plastic pig in the middle of the table. Ian squealed and nearly launched himself onto the table. As it turns out, there was more than just joking and friendly competition happening around the table, according to Ernie Dettore.

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J apanese video game giant Nintendo's decision to rerelease mini versions of its vintage gaming systems, including s and s classics Nintendo Entertainment System NES and the Super NES gaming systems, seemed like an odd strategy when first considered. The company had just barely returned to profitability in after years of malaise, including falling revenue and operating losses from to , according to the company's financial disclosures. The company's flagship console, the Wii, was declining in popularity, and the company needed a hit to boost sales and revenue.

It was a symbiotic relationship: Without a hit hardware platform, software sales of Nintendo's games — a significant revenue stream — also fell, driving all measures of the business downward, according to the company's earning statements. Instead of a big-ticket platform that would drive software sales, the company was offering a budget item that consumers could not spend more money for games on. It almost looked as if Nintendo was simply cashing in on customers' nostalgia for a short-term sales boost.

But Nintendo's main goal may not have been simply to sell many of the retro consoles. While Nintendo declined to comment for this article, in a corporate briefing, Tatsumi Kimishima, then the company's president, acknowledged that the rerelease of those systems was in part a means to an end. The strategy worked. For Nintendo, the reissued consoles appear to be a huge hit in multiple ways.

Wildly popular when first released — combined, the original consoles sold more than million units in the s and s — both of the rereleased products quickly sold out and commanded high prices on the resale market. From its release in the first quarter of through August , the platform sold In the process, they've helped a company that had lost some market share in previous years return to the pantheon of top gaming manufacturers.

Yes, nostalgia is back, in a very big way. But more than just appealing to a customer's feelings about the past, it is helping companies like Nintendo boost the bottom line. Nintendo and the appeal of childhood. Originally released in , the NES helped turn around what had been a major decline in home video game sales, particularly in North America.

With iconic characters like Mario and his brother, Luigi, and games featuring narrative adventures, the console was a huge hit, eventually selling 62 million units, according to Nintendo's historical sales data. Eight years later, the Super NES came out; featuring new games and characters, the system sold 41 million units, according to Nintendo. In both cases, a large proportion of the users were children and young adults. And because of the earlier decline in the home gaming market, many had never owned video games before.

As a result, the products had a huge impact on young players. Nintendo is no stranger to nostalgia marketing; over the decades, the company has reinvigorated the Mario franchise in new games multiple times.

The company released a limited number of consoles that, though small, looked and felt much like the original s product. In its marketing for the product, Nintendo didn't shy away from obvious attempts to capitalise on the past. Many consumers apparently had the same urge.

After all, someone who first experienced the NES as an adolescent in the mids would be in their 40s in , perhaps with kids in tow — just the right age, according to Luan Wise, a UK-based marketing consultant and author, to rediscover the toys of their youth and ostensibly introduce them to their children.

The first NES Classic rerelease was a giant success, and the product, a limited edition, quickly sold 1. Nintendo learned from that experience. Both did extremely well: As of March , the Super NES Classic had sold over 5 million units, and the NES Classic — which within days was outselling the most popular video game platforms — reportedly had sold 1.

Why nostalgia? There's a reason that marketers try to connect their products to the past. Simply put, nostalgia sells. Emotion gets people to act because they want to hold on to that feeling as long as possible. Marketers have always known that appealing to consumers' emotions, rather than simply their intellect, can be a powerful way to connect with them. And nostalgia is a fundamental human emotion, according to researchers. Constantine Sedikides and Tim Wildschut, both professors of social and personality psychology at the University of Southampton in the UK, have extensively studied nostalgia and have found that it frequently leads to warm, positive feelings that can counteract loneliness and boredom.

Anything that stimulates good feelings can be effectively harnessed by those trying to convince others of something. But nostalgia seems to have a particularly strong effect when used in advertising. In , Sedikides, together with Jannine Lasaleta of the Grenoble School of Management in France and Kathleen Vohs of the University of Minnesota, found that consumers value money less when they're feeling nostalgic and are therefore more likely to buy or consider buying something. But does nostalgia marketing work on everyone, everywhere, at all times?

The answer is yes, kind of. Studies have shown that people of all ages and from all over the world can be affected by similar levels of nostalgia. But there are variations. Obviously, nostalgia marketing isn't going to work on children or teenagers, who are still in the midst of their prime memory-forming years and don't have much to look back on. That is, the ideal audience is about one generation removed from the era they're being reminded of.

Effective nostalgia marketing. Nintendo's situation isn't necessarily typical: Not many firms have products that were beloved decades ago and can be successfully revived. But many can benefit from savvy marketing efforts that make use of nostalgia. And this era — with its complicated political environment, dire threats of climate change, and ubiquitous presence of fast-moving technology — might be particularly nostalgia-prone, said Ann Handley, the chief content officer of MarketingProfs.

So what works best? The most effective nostalgia marketing balances old and new. That might mean referencing an old product or commercial, but giving it a modern twist. The British chocolate company Cadbury did just that in bringing back its iconic advertisements for Milk Tray a box of mixed chocolates.

The adverts, which were popular in the s, '80s, and '90s, featured a man braving danger to bring a woman a box of chocolates. In , Cadbury announced a search to find a new "Milk Tray Man"; shortly after, it launched a rebooted commercial featuring the new hero.

The only hard-and-fast rule is to avoid the hard sell or anything that's too heavy-handed. Many companies have harnessed the power of nostalgia to great success. But the fact that nostalgia works so well might just lead to its eventual demise. These days, products and advertising evoking nostalgia are everywhere.

There may come a time when consumers are tired of being reminded of the past, when the reference no longer draws fond feelings but rather a sense of cynicism. And when that happens, it'll be time for a new approach. Amanda Abrams is a freelance writer based in the US. To comment on this article or to suggest an idea for another article, contact Drew Adamek, an FM magazine senior editor, at Andrew. Adamek aicpa-cima. Nintendo and the appeal of childhood Originally released in , the NES helped turn around what had been a major decline in home video game sales, particularly in North America.

People queue up to purchase the Nintendo Switch game console outside an electronics store in Tokyo in March Effective nostalgia marketing Nintendo's situation isn't necessarily typical: Not many firms have products that were beloved decades ago and can be successfully revived.

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Certain types of video games can help to train the brain to become more agile and improve strategic thinking, according to scientists from Queen Mary University of London and University College London UCL. The researchers recruited 72 volunteers and measured their 'cognitive flexibility' described as a person's ability to adapt and switch between tasks, and think about multiple ideas at a given time to solve problems. Two groups of volunteers were trained to play different versions of a real-time strategy game called StarCraft, a fast-paced game where players have to construct and organise armies to battle an enemy. A third of the group played a life simulation video game called The Sims, which does not require much memory or many tactics.

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Just in time for the weekend on a positive note, we picked the best Android apps and games Which you can install without paying for a limited time. All the content shown below is available on the official store, Google Play Store. So you can replenish the collection of applications on your Android tablet or smartphone with these contents excellent Which is now free to download since the developers and studios involved have decided to put it up for sale. In order to make the article easier to read and understand, we decided to divide the contents into three main categories. Therefore, you will find productivity apps, games, and personalization apps, as well as their regular prices in this store. First, we have compiled a selection of useful applications on your smartphone. Each one performs a different function, so I advise the reader to see the reviews of each app, and if in doubt, download it to try it out.

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J apanese video game giant Nintendo's decision to rerelease mini versions of its vintage gaming systems, including s and s classics Nintendo Entertainment System NES and the Super NES gaming systems, seemed like an odd strategy when first considered. The company had just barely returned to profitability in after years of malaise, including falling revenue and operating losses from to , according to the company's financial disclosures. The company's flagship console, the Wii, was declining in popularity, and the company needed a hit to boost sales and revenue. It was a symbiotic relationship: Without a hit hardware platform, software sales of Nintendo's games — a significant revenue stream — also fell, driving all measures of the business downward, according to the company's earning statements. Instead of a big-ticket platform that would drive software sales, the company was offering a budget item that consumers could not spend more money for games on.

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Wir haben erkannt, dass Ihr Browser auf Deutsch eingestellt ist. The full simulation experience. Step into a living, breathing football world where the fate of your club rests on your managerial genius. Compact, without compromise on detail.

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Slick and streamlined for faster play, FM21 Touch enables you to focus on the managerial essentials like tactics and transfers. A member of the world-renowned Football Manager family, Football Manager Touch is the speedier way to experience life at the helm of the world's greatest football clubs. Will you opt for domestic success or an adventure abroad? Tactical presets prime you for success and feature the most popular formations from around the world of football. On Matchdays you can enjoy the action from the touchline or skip straight to full time by simulating your results. Smashing through the seasons lets you focus your time on scouting our database to buy global superstars and unearth wonderkids - there are thousands to be discovered.

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Note: Please keep the item in its original condition, with outer box or case, user manual, warranty cards, and other accompaniments in manufacturer packaging for a successful return pick-up. The return timelines for seller-fulfilled items sold on Amazon. If you do not receive a response from the seller for your return request within two business days, you can submit an A-to-Z Guarantee claim. Learn more about returning seller fulfilled items. These items are not eligible for self-return. The seller will arrange the return pick up for these items.

Just in time for the weekend on a positive note, we picked the best Android apps and games Which you can install without paying for a limited time. All the content shown below is available on the official store, Google Play Store. So you can replenish the collection of applications on your Android tablet or smartphone with these contents excellent Which is now free to download since the developers and studios involved have decided to put it up for sale.