Best european makeup brands
Looking to detox your makeup routine? These are the best clean makeup brands to help you do just that! They can be almost addictive to watch. H er face is completely transformed. From phthalates and parabens to perfumes and BPA and much, much more, cosmetics are normally choc-a-block with harmful ingredients.
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Content:
- The 16 Indie Makeup Brands Our Editors Can’t Stop Talking About
- Best All Natural Makeup: 15 Organic & Toxic Free Makeup Brands
- The Ultimate Guide To Cruelty-Free Makeup Brands: Over 140+ Brands Listed
- Top 50 Brands
- TikTok trending: The Ordinary and CeraVe ‘most popular’ beauty brands in July 2021
- Brand value of leading European cosmetic brands 2021
- The Best Clean Makeup Brands, Ever!
- European Makeup Brands?
The 16 Indie Makeup Brands Our Editors Can’t Stop Talking About
By Wearth Editorial Team. Recent years have seen a growing trend towards people ditching the plastic and making their beauty routines zero waste. This is no surprise considering the growing awareness around the impact plastic has on our environment and the need for eco-friendly alternatives.
The global cosmetics and beauty industry produces billion units of packaging each year. With the majority of this not recycled, this leaves a big question mark over the sustainability of the beauty industry. From clogging up our waterways to endangering marine animals, plastic has a devastating impact on our planet. In this blog, we highlight some of our favourite zero waste beauty and makeup brands which are at the forefront of the green beauty movement.
As well as being environmentally conscious, all of these independent brands are vegan and cruelty-free. All of their products are made in the UK with cruelty-free and high quality natural minerals. This natural and vegan-friendly mineral foundation is made with highly pigmented loose minerals. It is available in six shades and can be applied dry, or mixed with balm, cream or water to create a consistency that adapts to your skin type and requirements.
Nicmac Beauty is a new eco-friendly makeup brand which makes innovative low waste cosmetic products. They have an emphasis on reusing and refilling to encourage a greener beauty routine. Featuring six large eyeshadow pans with highly pigmented shades, this eye shadow palette is made from recycled card, making it completely plastic free. Tabitha Eve has a range of conscious beauty accessories handmade in the UK using natural and ethically sourced materials.
Their bamboo and cotton products will help you achieve a lower impact beauty routine. Replace less sustainable beauty and cosmetic products, such as disposable wet wipes and body sponges, with these beautiful alternatives. These reusable cotton rounds are the ideal zero waste alternative for makeup removal or applying toner.
The round makeup pads are made by hand using organic bamboo and cotton. This gentle face cleanser with natural exfoliating properties is formulated with only five carefully chosen ingredients. Flawless make professionally designed makeup brushes. These eco-friendly makeup brushes are a great zero waste alternative to conventional plastic cosmetic brushes. This is the complete eco makeup brush set featuring a wide range of bamboo brushes including contouring brush, buffing brush, flat foundation brush, eye blending brush and highlighting brush.
Soap Daze is an independent beauty brand based in Devon, creating a range of handmade soaps with natural ingredients. All of their products are both kind on your skin and the environment. Soap Daze do not only make soaps but have a lovely range of skincare products as well as beauty accessories. Soaps are often packaged with disposal plastic, but these handmade soaps are packaged in plastic-free packaging. You can even choose from them to not be wrapped in the paper branded packaging if you prefer.
Each soap is made in Devon in small batches using fine natural ingredients. Kind Beeuty is an innovative new zero waste beauty brand. They offer a range of refillable and returnable products creating a truly circular economy for your beauty routine. All their products are handmade in the UK using natural and cruelty-free ingredients. The company founder, Amal, wanted to create an environmentally-friendly beauty brand which was kind on our planet and our skin.
This all-natural zero waste shampoo has two bottle options. One with the aluminium bottle and pump, or a completely plastic-free refill bottle with metal screw lid.
Once you have collected a few bottles you can then send it back to Kind Beeuty. Eco Glitter Fun was started by two party lovers who after discovering that most glitters on the market are not biodegradable. They wanted to find and promote a more eco-friendly alternative. This sustainable glitter kit includes a range of colourful shades, as well as bamboo application brush and vegan-friendly aloe vera gel.
Perfect for parties and the festival season. Buff is another Devon-based beauty brand which creates contemporary zero waste beauty products. Using non-toxic and cruelty-free ingredients, they are kind on your skin and on the planet.
The company was founded by Jo Woolvett, an aromatherapist. She decided to use her passion to create green skincare products which make it easy to achieve a more sustainable beauty routine. This versatile product can be used as a body exfoliator or bath soak, as well as a nutrient-rich moisturiser. A lovely plastic-free beauty gift, or to treat yourself to a night in!
These deodorants help reduce the amount of waste going to landfill with completely zero waste packaging, featuring cardboard tube product packaging and plastic-free postage.
This zero waste deodorant has naturally deodorising lemon essential oil and tea tree essential oil. Natural antimicrobial properties take care of bacteria that causes unwanted body odour. The dental industry has a big plastic problem — from toothbrushes and toothpaste tubes to dental floss. Taking sustainable toothbrushes a step further than just bamboo, this plastic free toothbrush has a stainless steel handle and replaceable bamboo heads.
A beautifully elegant toothbrush that offers a more ethical way to keep your teeth clean. As a result, their scrubs are packed with natural vitamins and minerals which help to nourish and uplift skin.
In keeping with their love of the ocean, they use environmentally-friendly aluminium packaging which can be easily recycled or reused. The caffeine from the coffee helps to stimulate blood flow, making it particularly effective on troubled skin as well as stretch marks. With 2 billion razors thrown away every year, Bambuka is a family run business which was founded to help reduce this waste.
They have created contemporary, built-to-last safety razors which help to reduce this waste. Safety razors are a green alternative to conventional razors as the razor itself is designed to last a very long time. Plus, the blades used are metal and are therefore fully recyclable, unlike standard blades which are difficult to recycle.
Moksa is an ethical skincare brand which makes handcrafted all-natural products in small batches in Devon. They use reusable glass bottles for all their packaging and everything is delivered in plastic-free postage packaging. These French Lavender Bath Salts comprise a soothing blend of pure lavender essential oil, french sea salt and epsom salt. Leaving your skin beautifully fragranced and your mind wonderfully calm.
The salts are packaged in a beautiful glass jar with a cork lid and wooden spoon. Introducing natural dental care brand, Georganics. Toothpaste tubes are very difficult to recycle and conventional brands typically have harsh and unnecessary chemicals as ingredients. With this in mind, Georganics have created a range of organic toothpastes and mouthwashes which solve this problem with active ingredients that clean your teeth naturally.
The packaging is metal and glass, and even the seal wrapped around their jars is made from biodegradable cellulose. This natural toothpaste has activated charcoal which naturally whitens teeth and organic peppermint essential oil which has a sweet liquorice aroma. All of their products on our store are plastic free and they use an array of natural skin-friendly ingredients. Turn bath time into a spa experience with these dead sea salts and activated charcoal bath salts blend.
All the ingredients are natural and cruelty-free and it is packaged in a reusable glass jar with a metal lid. Blushberry Botanicals is a Scottish beauty brand launched by Lorraine Tait who has created a wide range of natural and vegan products using the finest ingredients available. All of the Blushberry products are handmade in their workshop in North East of Scotland.
Keeping plastic to a minimum for their packaging is one of their key goals, helping to make their products as low impact as possible. Moisturising lip balms, such as this organic lip butter , are made with fresh, organic ingredients. Choose from a wide range of fun and unique flavours, including mojito, rocky road, pina colada and strawberry daiquiri. Each lip butter is packaged in a metal slide tin, making them a lovely zero waste alternative.
HookAway4Crochet is the passion of skilled crocheter, Zoe, who wanted to combine her passion for crocheting and her journey in trying to live a more zero waste lifestyle. Zoe started to make her own products for her beauty routine and has now created a range of handmade plastic-free cosmetic accessories. These eco-friendly cotton cleansing pads are the perfect low waste alternative to wet wipes and makeup remover.
The black version an exclusive to Wearth is especially good for removing makeup, as it covers up any marks compared to the ivory colour which is better for face cleansing products. At Wearth you can also shop completely plastic free across our range of departments. Either use our plastic-free filter or our shop by values page here. For many of us, that time alone in the bath is our sanctuary.
Here we share 10 easy eco-friendly swaps you Eco Inspo. By Wearth Editorial Team June 7, 5 min read. Eco Friendly Makeup — Nicmac Beauty. Conscious Beauty Accessories — Tabitha Eve. Eco-Friendly Cosmetics — Flawless. Natural Skincare Products — Soap Daze. Biodegradable Glitter — Eco Glitter Fun.
Vegan Beauty — Blushberry Botanicals. By Wearth Editorial Team May 5, 3 min read. No thanks. As Seen In.
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Best All Natural Makeup: 15 Organic & Toxic Free Makeup Brands
By: Alizah Asif Farooqi Apr 09, With prestige beauty products increasingly popular, pure-play retailers are gaining consumers through aggressive search strategies and by primarily distributing indie brands. Here are the ten brands best combatting the evolving beauty UK landscape across all digital touchpoints:. Advanced merchandising investments on desktop product pages include shade matching, on-model imagery for a variety of skin tones, and video tutorials. The brand also struck gold on social media, with high engagement rates across all platforms, and optimized organic search visibility on YouTube in particular. Urban Decay slots in at number two with the highest email open rate among prestige brands.
The Ultimate Guide To Cruelty-Free Makeup Brands: Over 140+ Brands Listed
If you are a fierce follower of skincare products, you might know how European cosmetics have some of the best options. From moisturizers, sunscreens to anti-aging creams, these skincare products are recommended by beauty experts for their combination of traditional and modern ingredients. Scroll down to add these to your beauty regimen! It offers brighter, softer, and youthful-looking skin with regular usage This FDA-approved silicone brush is equipped with thin touch-points for gentle cleansing and broader touchpoints for precise cleaning of your entire face. These touchpoints deliver T-sonic pulsations deep into your skin for effective yet gentle cleansing. The device only takes two minutes of your day to reduce the appearance of wrinkles, fine lines, and enlarged pores. The brush also helps in an effective absorption of your favorite serum, cream, and moisturizer. Buy Now From Amazon.
Top 50 Brands

Thankfully, there are quite a few ethical makeup brands out there to choose from. And many are based in the UK and US! The problem though, is trying to find cosmetics brands that are truly ethical and sustainable. That is, they make sustainable and eco friendly makeup in all senses of the phrase. You can spend literally hours researching which makeup brands are not only good for you but also for the environment.
TikTok trending: The Ordinary and CeraVe ‘most popular’ beauty brands in July 2021
Orders shipped to Russia may require a signature for delivery. We are currently unable to ship to P. Ooh, Kiko Cosmetics makes beautiful eyeshadows that I adore! If you can get your hands on Kiko in any of those countries I found mine in Italy , they're so super worth it. Just go to the apothekes and check out what they have - there are a lot of those in Europe I think in the states we call them apothecaries - basically an old school pharmacy but they sometimes have good skin care and makeup lines that you wouldn't see in the states - otherwise you will probably see a lot of great french makeup and skin care brands in France so take advantage of your time there!
Brand value of leading European cosmetic brands 2021
Retailers like Credo , The Detox Market , Beauty Beez , and Clean at Sephora are leading this push towards inclusivity and environmental responsibility. In a saturated and competitive market, retailer Credo is using its growing platform to support like-minded indie brands. They may have taken outside funding to support growth, but the direction and leadership is still coming from the founder and their unique vision. Clean beauty, although a legally unregulated term in the United States, refers to the transparency of what ingredients are used in formulas, and the adherence to using only those that have been proven to pose no adverse health outcomes. Credo delineates theirs in The Credo Clean Standard that excludes 2, ingredients. For reference, the EU has over 1, banned ingredients which are determined by the EU Cosmetics Regulation for personal care products. Comparatively, the US has a grand total of
The Best Clean Makeup Brands, Ever!
Gillette manufactures and markets blades, razors, shave gel and foam, skin care, deodorant, body wash, after-shave creams, and hair epilators products. Nivea manufactures and markets skin, sun, lip and deodorant products. Estee Lauder manufactures and markets skin care, make-up and fragrance products.
European Makeup Brands?
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People have become more aware of the potentially harmful effects of most synthetic chemicals usually used in making makeup. Natural makeup was for a long time, less effective compared to synthetic products. However, today, after realizing that women are now more conscious about what they put on their bodies, most of the best all natural makeup brands have upped their game. The more intentional people become about what they put on their skin, the more popular natural makeup has become. We now have really good all natural makeup giving synthetic makeup brands a run for their money. These are all chemical-free and safe.
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