Audience audio email
Creators are now becoming eCommerce platforms. Yeah, content may be free for the most part, but at some point, something will be for sale. If the intention for the creator is to turn their followers into buyers, then they need to know who those followers are and to be able to reach them. No matter the medium. So I got excited a while ago when the email startup Substack announced that you can create a podcast, inside of their newsletter environment. Nothing about the set up of the Substack audio newsletters is super technologically groundbreaking, so why is it a big deal?
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How Does Your Email Sound?
What makes great content? Is it your storytelling? The topics you choose? Or is it the value you bring to the table? You already understand that to engage your audience, you need content that resonates with them. You need to know your audience. When you understand their desires and pain points, you can connect with them on an emotional level.
Today, more people are watching videos and listening to podcasts. Audio and videos are powerful ways to reach and connect with your audience. If you can use these channels to deliver value and edutainment , you can build a list of customers and loyal fans.
Use these multimedia formats to tell powerful stories, convey humor, and show you understand their pain points and how you can help. So you decide to eat out. You take a quick ride and find two options: a fast-food joint and a dine-in serving vegetarian dishes. Folks are coming out with bagged-up meals, some already eating as they walk to their cars. This is the power of a niche.
Both restaurants understand their customers and what they care about most. So they designed menus and atmospheres that cater specifically to them. So how do you go about finding your niche? Here are a few pointers:. Maybe your customers lack time to craft content that converts.
So you focus on delivering tips and strategies from experts to help them streamline their efforts. Another option: use an explainer video to show how your product or service eliminates their pain point. Too many brands focus on being everything for everyone instead of what their audience actually needs. The next step: Deliver effective content that answers their questions about different topics of interest.
Then you do the next best thing:. Partner with subject matter experts. Demonstrate their expertise through impactful interviews via your podcast or YouTube channel.
Ask questions your audience cares about so they can have takeaways they can apply immediately. Exposing your audience to experts they trust and admire builds trust in your brand and offers real value. Plus, it fills the knowledge gap and increases your reach. So if you have influences within your industry that are in reach, then absolutely utilize them and find a way to get more of them as guests on your podcasts.
And then, what tends to happen when you have a guest on your podcast, your host will then be a guest on their podcast, and you get this kind of cross-promotion between companies or between organizations. Doing these three things develops a mutually beneficial relationship with the experts that will, in turn, produce clear, concise, and effective content. What does this mean for brands? How do you achieve this?
Meet or even exceed their expectations. And podcasting is really just another form of content, and people have their own personal preferences of how to consume this content. And we can see that a lot of people do enjoy listening to podcasts. Leverage tools that take your audio and video content to the next level, and start building connections with your audience today.
Find out how by scheduling a demo today! Holly leads the marketing charge at Casted. So first, you just have to find the perfect medium for sharing your content. Here are three ways you can build a strategy to accomplish this. How does this translate to your audio and video content? Then you do the next best thing: Partner with subject matter experts.
Holly Pels Holly leads the marketing charge at Casted. Sign Up For Our Newsletter! Receive updates, our latest podcast episodes, and more from Casted and ahem
VNR1 delivers content to a wider audience
While you present the slide show inside PowerPoint, your audience members follow along in their web browsers. Depending on which version of PowerPoint you're using, select either Newer versions or below to see the right instructions. Tip: If you're using a Mac consider sharing your presentation using Microsoft Teams. See Tip: Show PowerPoint slides in a meeting for more information.
Programmatic Audio Campaigns – The Ideal Audience Extension Strategy
Social media and smartphones have made it easier than ever for newsrooms to encourage, and use, user-generated content. All too often missing from this mix is audio. Here are four ways newsrooms can use audio to encourage greater engagement and participation from audiences. They then play the best of these on air. With COVID lockdowns reducing opportunities to visit the cinema, the show pivoted to encouraging listeners to comment on films you can watch at home. Newsrooms can embrace this idea by featuring audio clips, submitted by the audience on a myriad of topics, on social media using tools like Headliner and Audiogram that I highlighted in an earlier column or on their website as pure audio files. Newsrooms could also transcribe these audio submissions to create text content for various platforms. This method of information gathering is especially useful for sources that are in a hurry, juggling other obligations , or contending with poor phone or internet connections. The speed and ease with which voice memos can be created may result in a more raw and insightful contribution from a source. More importantly, this approach can improve accessibility and participation by facilitating interaction from people who may be put off by the way that we traditionally seek input into the journalism we produce.
Broadcaster Audience Viewing Requirements
We haven't had any problems. They've never missed sending out a DNR, and there's never been a problem with something not working. It's worked remarkably well for us. If there was a problem I'd call and they'd take care of it.
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Engage your audience with immersive audio and video live streaming experiences at internet scale. Give millions of listeners and viewers a voice by turning your live streams into highly interactive experiences. Ensure your audience experiences everything your application has to offer. Develop next generation social applications and enable real-time audio and video interactions between countless users. Drive brand awareness and reach new customers by connecting the digital and physical with branded hybrid events.
More Music. Less Noise.
We can set up a turnkey solution or integrate any of our solutions in your existing workflow. We have the experience and technology to turn your assets in powerful audio streams or unique replays and podcasts. Our full stack of proprietary technologies and services can help you if you are looking for:. Targetspot offers you insights into the best practices of highly developed digital audio markets and giving you access to emerging digital opportunities worldwide. Targetspot connects you to listeners and advertising opportunities in your home territory and the rest of the world.
Browser Support Latest version of the following :. It is possible that other, recent, browser and OS versions will work without issue but the latest updates are preferred and suggested. A: Try refreshing your browser by pressing the F5 button on your keyboard or by clicking the Refresh button in the browser window. Q: When I try to register for the webcast I get an error message saying that my email address is already registered.
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What makes great content? Is it your storytelling? The topics you choose? Or is it the value you bring to the table? You already understand that to engage your audience, you need content that resonates with them. You need to know your audience. When you understand their desires and pain points, you can connect with them on an emotional level.
AudioGO is a self-serve advertising platform that makes it easy to create, schedule, and run audio ads - wherever your customers are listening. Take your mobile marketing everywhere music, news, and podcasts are played. Any hour in the day, any day in the week. Target your listeners by age, gender, location, language, music or podcast genre, and up to 60 different interests and user statuses.
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