2023 Toyota Prius Reveal

Toyota has unveiled the all-new Prius for the first time globally, with Series Parallel Hybrid (HEV) models to launch in winter this year and Plug-in Hybrid (PHEV) models to launch in spring 2023.

Toyota Prius Highlights:
▪ Sporty exterior styling that appeals to the senses
▪ Inheriting the signature monoform silhouette of the original Prius, the new Prius has been reborn with even more stylish proportions through a low center of gravity and large-diameter 19-inch wheels on the second-generation TNGA platform.
▪ The simple yet sculpted body expresses exhilaration that appeals to the senses and a universal beauty that will remain popular into the future.
▪ The front hammerhead shark-like design achieves a high level of balance between functionality and styling, while the rear design offers rear combination taillights extending horizontally to the left and right, further accentuating the advanced design of the Prius.

Interior styling that fuses "fun to drive" with "sophisticated"
▪ The "island architecture" concept achieves a low-stress, spacious interior with a cockpit that makes it easy to concentrate on driving. Altogether, the interior offers intuitive operation and an enjoyable driving experience.
▪ The interior comes with black tones throughout and coordinated instrument panel and seat stitching finishes. The interior achieves a balance between sportiness and a new sophistication.
▪ The instrument panel uses Toyota's first illuminated warning system. In addition to providing an ambient light that highlights the interior, this new Toyota Safety Sense-linked feature is incorporated into the styling. It alerts the driver to detected objects through flashing lights before the audible warnings to create a more reassuring driving experience.

2.0-liter Plug-in Hybrid System
The new Prius comes with Toyota's first 2.0-liter Plug-in Hybrid System to deliver acceleration and quietness that are dramatically improved from the previous model. The combination of a high-efficiency Dynamic Force Engine and lithium-ion batteries for high output drive achieve maximum system output of as much as 164 kW (223 PS) while maintaining the same level of fuel efficiency as the previous model. This version has outstanding dynamic performance with the powerful acceleration of a PHEV, achieving 0-100 km/h in 6.7 seconds.

▪ EV driving range is about 50% higher than the previous model. This means that, with improved battery performance, the new Prius can operate on EV mode alone for most daily drives. It also comes with a "My Room Mode" that lets users enjoy air conditioning and audio systems from the external power source by turning the power switch on during charging, making the interior space even more comfortable.
▪ With the PHEV, the battery pack is located under the rear seat instead of in the cargo area, giving the new Prius a lower center of gravity and increased cargo capacity. Together, these features deliver a balance between sporty driving performance and improved ease of use.

2.0-liter / 1.8-liter Series Parallel Hybrid System
▪ This version of the new Prius employs the latest Series Parallel Hybrid System. It offers satisfying acceleration and responsive driving in a car that reacts as expected while maintaining the same level of fuel efficiency as the previous model. Maximum system output is 144 kW (193 PS) for the 2.0-liter version, which is 1.6 times higher than the previous model, achieving an appropriate dynamic performance for the sporty new Prius.

Series Parallel Hybrid System (2.0-liter Prototype)
▪ This version comes with the latest E-Four system. Employing a high-output motor and other features, it offers improved uphill performance on low-friction road surfaces, like snow-covered roads, and greater stability when turning.

Second-generation TNGA platform
▪ The second-generation TNGA platform was developed as an ongoing improvement of the matured TNGA platform to achieve the exhilarating styling and driving performance of the new Prius, allowing for a lower center of gravity and large-diameter tires.
▪ Additional reinforcement throughout the body has increased rigidity and improved quietness. Using MacPherson struts at the front and a double wishbone setup at the rear, the suspension system provides stability for straight-line driving, responsiveness that meets driver intentions in corners, and easy line-tracing ability. Combined with the latest powertrains, it delivers a captivating driving performance.