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*OFFICIAL* Japan's revealed the all-new 2023 Toyota Prius...and it's impressive



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#TOYOTA #PRIUS #HYBRIDREBORN

Toyota has unveiled the all-new Prius for the first time globally, with Series Parallel Hybrid (HEV) models to launch in winter this year and Plug-in Hybrid (PHEV) models to launch in spring 2023.
Coming with the tagline "Just in time for the 21st century," the Prius was first launched in 1997 as the world's first mass-produced hybrid car. The model's second generation introduced the Prius' distinctive monoform silhouette for the first time and delivered even better fuel efficiency with the inclusion of an evolved Series Parallel Hybrid System (THSII). The third generation Prius introduced a larger capacity 1.8-liter engine and more efficient hybrid system to not only enhance fuel efficiency but driving performance as well. With the fourth generation, the Prius used the Toyota New Global Architecture (TNGA) platform for the first time to deliver improved environmental performance and an evolved driving experience.

Meaning "to go before" in Latin, the Prius has led the expansion of HEVs over the 25 years since it was first launched as a new-generation eco-car with outstanding fuel efficiency. Total cumulative sales of the Prius worldwide have reached about 5.05 million units*1, accounting for a reduction equivalent to at least about 82 million tons*2 of CO2 emissions as of March 2022. While the hybrid system had its start with the Prius, almost every model these days, from compact cars to SUVs, minivans, and commercial vehicles, has a hybrid version cherished and enjoyed by countless customers.

While the Prius has played a leading role in driving hybrid use, the current spread of HEVs through a wide range of models means it has reached a turning point.

The development team decided to start from scratch and look at what the Prius needs to remain popular for the next 25 years. Based on a desire to renew the Prius itself and communicate the appeal of hybrid cars to an even wider audience, the Hybrid Reborn concept was created.

The automotive industry is going through a once-in-a-century transformation, with a range of new next-generation powertrain options being developed. For the Prius HEV to continue as the vehicle of choice for the coming generation, the new Prius needed more than its core strength as an environmentally friendly car. Therefore, it was developed as an exhilarating package with, stylish designs that users will fall in love with at first sight and captivating driving performance.

Following Japan, the new Prius will be launched in North America, Europe, and other countries around the world. It will also be offered in Japan through the KINTO*5 car subscription service. Actual details of the service plan will be announced in winter this year.

Next-generation hybrid system achieves good fuel efficiency and a comfortable driving experience in a car that reacts as expected
2.0-liter Plug-in Hybrid System
The new Prius comes with Toyota's first 2.0-liter Plug-in Hybrid System to deliver acceleration and quietness that are dramatically improved from the previous model. The combination of a high-efficiency Dynamic Force Engine and lithium-ion batteries for high output drive achieve maximum system output*4 of as much as 164 kW (223 PS) while maintaining the same level of fuel efficiency*4 as the previous model. This version has outstanding dynamic performance with the powerful acceleration of a PHEV, achieving 0-100 km/h in 6.7 seconds*4.
EV driving range is about 50% higher than the previous model. This means that, with improved battery performance, the new Prius can operate on EV mode alone for most daily drives. It also comes with a "My Room Mode" that lets users enjoy air conditioning and audio systems from the external power source by turning the power switch on during charging, making the interior space even more comfortable.
With the PHEV, the battery pack is located under the rear seat instead of in the cargo area, giving the new Prius a lower center of gravity and increased cargo capacity. Together, these features deliver a balance between sporty driving performance and improved ease of use.
2.0-liter / 1.8-liter Series Parallel Hybrid System
This version of the new Prius employs the latest Series Parallel Hybrid System. It offers satisfying acceleration and responsive driving in a car that reacts as expected while maintaining the same level of fuel efficiency*4 as the previous model. Maximum system output is 144 kW (193 PS)*4 for the 2.0-liter version, which is 1.6 times higher*5 than the previous model, achieving an appropriate dynamic performance for the sporty new Prius.
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